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Itmooti: Strategic Partnership

Staff AugmentationPlatform DevelopmentCRM & LMSFlutterAPI IntegrationWordPress
Partner
ITMooti
Industry
Multi-sector Digital Services
Duration
3 Years
Platforms
6 Delivered
Service
Full Delivery Partnership
Itmooti: Strategic Partnership
Project Outcomes
6
Platforms
Production systems delivered across six different industries and technology stack
3
Years Active
An ongoing partnership built on trust, consistent delivery, and shared accountability
50%
Less admin
Admin workload cut in half for Peter the Possum Man — their operations team freed for actual work
Monthly
Dev pipeline
Trained Ontraport developers placed monthly — ready to bill client time from day one

About the Client

ITMooti is an Australian solo founder practice built on deep Ontraport expertise. Over three years, it has delivered Ontraport-based solutions for clients across education, field services, property, and hospitality — custom LMS builds, CRM migrations, automated membership systems. The founder understands Ontraport at a level most developers never reach. That depth is the business. The problem that comes with that kind of specialisation is capacity. One person can only carry so many builds at once — and when you're the only one who knows the platform deeply enough to deliver, every new client is a direct trade-off against the last one.

The Challenge: Solo and Stretched

Win too little work and the business stalls. Win too much and you can't deliver it without compromising quality — or yourself. For a founder whose reputation is built on technical depth in a niche platform, that second failure is the dangerous one.

AW
Andrew Wardsworth· Founder & CEO

Before working with us:

I was doing everything myself — scoping, building, managing the client relationship, and trying to find someone else to help at the same time. I'd finish one build and immediately fall behind on the next one. The work was good. The pace wasn't sustainable.

The ITMooti founder needed two things, and they were related. First: a delivery partner who could take on the full engineering load of client projects — not hand off a spec and hope, but embed, co-own, and ship. Second: a reliable way to supply trained Ontraport developers on a monthly basis, so that as client engagements scaled up, there were skilled people ready to step in — not cold-hired generalists needing months to get up to speed. Finding an Ontraport developer in Australia who can bill client time from day one is genuinely hard. The platform is powerful and non-standard — most developers have never touched it. The cost of training the wrong person is high. The cost of shipping late on a client build because of it is higher.

AW
Andrew Wardsworth· Founder & CEO

Before working with us:

Most developers I interviewed had never heard of Ontraport. The ones who had usually knew one corner of it — basic automations, or the page builder. Getting someone to the point where they could actually deliver on a complex client build took months. I didn't have months.
The Core problem

"A solo Ontraport specialist with a growing client portfolio needed two things simultaneously: an end-to-end delivery partner for complex builds, and a trained developer pipeline so his team could scale without quality risk."

A Two-Track Partnership

Lean Q's answer wasn't one model — it was two, running in parallel.

Track one: full delivery. Lean Q embedded as the engineering lead across the ITMooti client portfolio. The founder brings Ontraport expertise and client relationships. Lean Q brings the development team — architecture, implementation, custom code, integrations, project management. We start every engagement by mapping the actual friction before scoping a line of code. Each build is co-owned, not subcontracted. Measured by what ships.

Track two: Ontraport developer hire. Lean Q sources, trains, and places Ontraport developers with ITMooti monthly. Developers are trained on the platform before they're placed — data model, custom objects, page builder, automation logic, API — so they're productive from day one, not month three. ITMooti gets a recurring supply of platform-ready talent that scales with client demand. No hiring pipeline to manage. No training overhead to absorb.

ITMooti can say yes to bigger, more complex client work — and actually deliver it.

"The thing that changed everything wasn't just having developers. It was having developers who already knew Ontraport — and a team I could trust to own the build while I focused on the client."

I
ITMooti· Founder & CEO

After working with us:

"The first time I put one of Lean Q's trained developers in front of a client and they just knew what they were doing — that was the moment I understood what this partnership could actually be. I didn't have to explain the platform. I didn't have to check the work. I could focus on the relationship.""

Three Years of Work, at a Glance

Six client platforms. Six industries. Six different stacks. The same model every time: map the friction, scope only what resolves it, ship it.

The Project Timeline
1
2
3
4
5
6

Year 1

Awardee

Feedback Management System

Year 1-2

Peter the Possum Man

Job Workflow System

Year 2

MCGQs

Tax Depreciation Calculator

Year 2-3

Writer's Centre

Ontraport LMS

Year 3

REG App

Flutter + AI Search

Year 3

Filtermax

Franchisee Portal

The Work: Two Projects in Full

Education Platform Build

Australian Writers' Centre- Ontraport LMS

OntraportWooCommerceWordpressFirebaseZapierWistia / VimeoCustom HTML/CSS/JS

The Problem

The Australian Writers' Centre runs dozens of online writing courses with thousands of active students. But their infrastructure hadn't kept pace with their growth. Courses were sold through WooCommerce. Student records lived in Infusionsoft (Keap). There was no single place where a student's full learning journey was visible — teachers couldn't track progress, admins couldn't manage enrolments without jumping between systems, and the experience felt like three separate businesses stitched together with manual processes.

The Build

Lean Q designed and built a full LMS implementation on Ontraport — three custom portals (student, teacher, admin) built with HTML, CSS, and JavaScript on top of Ontraport's native database and page builder. The student dashboard surfaces progress, course modules, assessments, submissions, and announcements in a single interface. The admin portal handles course creation, enrolment management, reporting, and content scheduling. The teacher portal manages class activities, student submissions, and direct communication.

AW
Andrew Wadsworth· Founder & CEO

On the awc build

"The first time I put one of Lean Q's trained developers in front of a client and they just knew what they were doing — that was the moment I understood what this partnership could actually be. I didn't have to explain the platform. I didn't have to check the work. I could focus on the relationship."

3

Custom Portals - student, teacher, admin

1

Platform — migrated from Infusionsoft to Ontraport

-

Outcome metric to be confirmed with client

Field Services · Workflow Automation

Peter the Possum Man — Service Booking System

Custom Web AppXero IntegrationAdmin PortalService Provider PortalReal-Time Job Tracking

The Problem

Peter the Possum Man — a pest management company operating across multiple locations — was running their entire operation on Excel and a legacy desktop application. Job tracking, scheduling, client inquiries, service provider assignments, invoicing: all manual. The result: scheduling conflicts, billing errors, slow communication between admin and field. As the client base grew, the gap between what those processes could handle and what the business actually needed kept widening.

The Build

Lean Q designed and developed a comprehensive job workflow management system — replacing the entire manual stack with a centralised digital platform. The system has two core portals: an Admin Portal managing the full pipeline from inquiry through to quote, job assignment, invoicing, and payment; and a Service Provider Portal giving field technicians a dedicated interface to update job progress, manage assigned tasks, and communicate with the admin team in real time.

AW
Andrew Wadsworth· Founder & CEO

On the peter the possum man build

"The first time I put one of Lean Q's trained developers in front of a client and they just knew what they were doing — that was the moment I understood what this partnership could actually be. I didn't have to explain the platform. I didn't have to check the work. I could focus on the relationship."

50%

Reduction in administrative workload

30%

Faster job assignments

40%

Improvement in response time

Six platforms across three years is a lot of ground to cover in a single page. Below are the two projects that best illustrate what the partnership looks like in practice — one for the complexity of its technical scope, one for the clarity of its outcomes. The remaining four follow as a portfolio summary.

The Other Four Projects

The projects above show the depth of the work. These four show the range.

FINANCE · PROPERTY

MCGQs — Tax Depreciation Calculator

A custom web application that lets property investors calculate tax depreciation claims and deductions — deployed on AWS, embeddable on WordPress via custom plugin shortcodes, and accessible through Ontraport.

AWS (EC2)WordPress PluginOntraport

Multi-channel deployment: web app, WP shortcodes, and Ontraport-hosted version from a single codebase.

AUTOMOTIVE · B2B PORTAL

Filtermax — Franchisee Portal

A mobile-responsive franchisee management portal for fleet managers — covering asset tracking, quick order, stock visibility, and order tracking across the Filtermax network.

Next.jsShipping APIAsset ManagementMobile-Responsive

Fleet managers can request, track, and manage filter orders and assets from any device — no desktop required.

MOBILE · AI

REG App — Flutter + AI Search

A Flutter mobile application upgraded from Flutter 2 to Flutter 3 with Dart null safety — and extended with an AI-powered search layer using ChatGPT embeddings to surface smarter, intent-driven results.

Flutter / DartChatGPT EmbeddingsSearch LogsFirebase

Migrated from Flutter 2 to Flutter 3 with null safety — and shipped AI search in the same sprint cycle.

HOSPITALITY · SAAS

Awardee — Customer Feedback System

A QR-code-driven customer feedback platform for hospitality and service businesses — with customisable feedback forms, a live feedback dashboard, and a full website, partners portal, and membership site.

QR Code FeedbackCustom DashboardPartners PortalMembership Site

Print-and-go QR codes turn any surface into a feedback touchpoint — results visible in real time on the dashboard.

The Technology Footprint

No two projects used the same stack. That's not a problem — it's the point. A delivery partner who can only work in one language or one framework isn't really a partner; they're a constraint. Across the ITMooti partnership, Lean Q shipped production systems in each of the following:

Technology Stack
OntraportCRM, LMS, and landing pages — including custom portal development beyond Ontraport's native capabilities
Next.jsFranchisee portal with server-side rendering for fast, mobile-first performance
Flutter / DartCross-platform mobile app with Flutter 2→3 migration and ChatGPT embedding integration
WordPressCustom plugin development for WooCommerce–Ontraport integration and the MCGQs calculator embed
FirebaseReal-time push notifications for the LMS and mobile app — integrated via Zapier and direct SDK
AWSEC2 hosting for the MCGQs calculator — t2.small, EBS, production-configured
XeroAutomated invoicing and payment tracking for the Peter the Possum Man job management system
Zapier + APIsCross-platform automation and SOAP/REST integrations across CRM, LMS, and operational tools

What Three Years Proves

This isn't a story about an agency that needed more developers. It's a story about a solo founder who built a specialist practice on deep Ontraport expertise — and found a partner who could both extend that practice and scale the team behind it, without compromising the quality the clients came for.

Over three years, the partnership has operated on two tracks simultaneously: full project delivery and a monthly developer pipeline. That combination is unusual. Most delivery partners offer one or the other. The two together mean ITMooti can say yes to larger, more complex client work — and then actually deliver it.

If you're a specialist founder, a growing agency, or a business with more to build than your current team can carry, that's exactly what Lean Q is built for.

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